Abby Peschges/Winonan

Senior mass communications students presented their advertisement companies to representatives from the Mall of America Feb. 6.

The trade show, the first of four events the students enrolled in the campaigns class will take part in this semester, presented the six agencies Link Communications, Minerva, Novi, Push, Reddo and Ubuntu.

Campaigns, the senior capstone class for mass communication students, focuses on public relations and advertisement. The class, offered each spring semester, is separated into agencies and assigned a client, with this year’s client being Mall of America.

Throughout the semester, the groups create a year’s worth of public relations content. They are graded and ranked based on content, marketing strategies and advertisement plans.

All six groups fought for the attention of students, faculty and Mall of America representatives by offering raffles for free prizes including water bottles and gift cards.

Reddo had a photo booth for trade show attendees. Sara Ninneman, president of the agency, said, “We wanted to show off our creativity.”

Groups demonstrated creativity in their names, mottos and approaches to public relations as well.

Mark Babel, member of Ubuntu, said the agency got its name from a southern African philosophy of the same name which means we are who we are because of the world around us.

Agency members incorporated that philosophy by building a strong relationship with Mall of America to directly address its needs.

Link Communicatons, whose motto was “We are your missing Link,” looked for ways to have a long-lasting relationship with its client, said member Maria Zivkovic.

Jeremy Ertl, member of Push, said, “We’re going for a strong, sleek, and simple approach.”

Contact Abby at [email protected]